Introducing the Collection

EDWARDS® DESSERTS INTRODUCES CONFECTION COLLECTION
Line of limited-edition merchandise for the dessert-obsessed available nationwide

 

BLOOMINGTON, MINN. (Oct. 23, 2018)Edwards Desserts is making holiday gifting sweeter with the introduction of the Confection Collection — a line of limited-edition, dessert-inspired merchandise that brings the brand’s lusciously layered thaw-and-serve crème pies to life in a whole new way.

The collection includes 13 indulgent, playful pieces, including home goods and seasonal celebration items, beauty products and trend-forward apparel.

“Nearly 80 percent of Americans say that enjoying dessert is one of their favorite parts of holiday celebrations*,” said Andrea Furber, senior manager of brand marketing for Edwards Desserts. “As a dessert brand, the Confection Collection allows us to reward our fans and make pie an even bigger part of the season.”

The Edwards Desserts Confection Collection is a one-stop shop for easy-as-pie holiday gift-giving and for showcasing one’s own unbridled love for dessert, whether it’s with a pie stand and gold server, a T-shirt that reads “Bite Me,” a thick, layered blanket to curl up in, or pie-scented essential oils to sweeten the aroma of your home.

The collection is available nationwide for purchase at EdwardsHolidayShop.com until Friday, Dec. 21. Items are priced from $6 to $150.

Indulgence made effortless
Edwards Desserts offers a variety of crème pies, including Hershey’s® Chocolate Crème, Key Lime, Turtle and Pumpkin Crème. Edwards pies retail around $7.99 and are available in the frozen desserts aisle of grocery stores nationwide. To learn more or to find a store near you, visit EdwardsDesserts.com.

*Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Edwards Desserts from Nov. 8-10, 2017, among 2,000 U.S. adults ages 18 and older. For complete survey methodology, including weighting variables, please contact edwards@clynch.com.

Contact:
Isaac Sorensen, Carmichael Lynch Relate
Isaac.Sorensen@clynch.com | 612.375.8545

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